what's in a name

This article does a good job of summing up the meaning behind the title of this blog.

"In recent years, "it is what it is" has supplanted "giving 110 percent" and "taking them one game at a time" as the reigning sports cliché. Even as Clemens testified Wednesday about the palpable mass on his buttocks, "it is what it is" took a star turn in the other big sports story of the day, the trade of Jason Kidd to the Dallas Mavericks. When asked about the pending deal, Kidd's teammate Vince Carter shrugged it off: "Right now, it is what it is." As it turned out, the proposed blockbuster trade hit a snag. One of the minor pieces in the transaction, Dallas forward Devean George, exercised a no-trade clause in his contract, to the great aggravation of Mavs fans. "It's all coming down on me, and I am being thrown to the wolves," George griped to reporters, "but it is what it is." - Doug McCollam