darkmane really shaun white?

The commercials running for the X-Games this summer are featuring an X-Games villain of sorts named "Darkmane." This character looks like it could be Shaun White in a ridiculous costume. If you look at the style, shape, and texture of the hair in both pictures it is very similar. This would mean that his trademark "Flying Tomato" red hair has been died black. This scenario is likely because: A. Shaun White has grown tired of the nickname Flying Tomato (as he has pointed out in interviews) and was probably looking for a way to get rid of it, and B. ESPN would love to have the publicity stunt of White having dyed his hair during the X-Games because it's basically the Shaun White-Games. He's the only "extreme" athlete with true mainstream appeal and ESPN knows it. There's also this blog post on Darkmane's "myspace page" which says Shaun White has been on TV recently with fake hair. Hmmmm......